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Can Heute Be Trusted? Bias Analysis, Ownership, and Fact-Checking

3 min read
Last Updated: January 2026

Heute Overview and Political Bias

Heute is often characterized as a populist tabloid that utilizes sensationalism. Critics allege a dependency on government advertising, suggesting this may influence political coverage. Observers note its tendency toward simplified narratives and emotionalized reporting. It is frequently scrutinized for its proximity to power, particularly concerning public funding and political alliances.

Standpoint Assessment
Overall political leaning Center
Estimated number of readers 700,000
Israel support Generally Pro-Israel
Use of loaded / emotional language High
Target Audience Mass market

Heute History

Launched in 2004 by Eva Dichand and Wolfgang Jansky, Heute revolutionized the Austrian market as a free daily newspaper. Initially distributed at Vienna U-Bahn stations, it expanded rapidly across Austria. It successfully challenged established tabloids, becoming one of the country’s most-read publications by targeting commuters with condensed news formats.

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Who owns Heute?

The publication is owned by AHVV Verlags GmbH, with Eva Dichand serving as a prominent shareholder. Funding is derived primarily from commercial advertising and significant levels of government-funded advertisements. Historically, the Swiss media group Ringier held a substantial stake until its exit from the venture in early 2024.

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