Does Extra.ie Spread Misinformation? Bias Rating and Fact-Check Review
Extra.ie Overview and Political Bias
Extra.ie is often characterized as a tabloid-style outlet focusing on sensationalist headlines and celebrity news. Some media observers suggest the site prioritizes engagement over deep analytical reporting. While it covers national affairs, critiques frequently highlight its populist tone and reliance on entertainment-led content, reflecting its alignment with DMG Media’s broader style.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Right |
| Estimated number of readers | 1,500,000 |
| Israel support | Mainstream Irish / Mixed |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
Extra.ie History
Launched in 2017, Extra.ie was established as a digital-only platform by DMG Media Ireland. It was designed to capture the Irish mobile-first audience, serving as an online counterpart to the Irish Daily Mail and Irish Mail on Sunday. Since its inception, it has grown rapidly into a major Irish news portal.
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Who owns Extra.ie?
Extra.ie is owned and funded by DMG Media Ireland, a subsidiary of the UK-based Daily Mail and General Trust (DMGT). DMGT is a multinational media conglomerate controlled by Jonathan Harmsworth, 4th Viscount Rothermere. The outlet generates revenue through digital advertising, sponsored content, and partnerships within its parent network.