How Biased Is Daily Sun? Political Leaning and Credibility Breakdown
Daily Sun Overview and Political Bias
Critics often characterize the Daily Sun as a sensationalist tabloid that prioritizes crime, social grievances, and paranormal stories over deep policy analysis. While proponents argue it provides a voice for the working class, observers frequently point to its use of emotive language and populist framing in its reporting.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Right |
| Estimated number of readers | 3,800,000 |
| Israel support | Generally neutral / Local focus |
| Use of loaded / emotional language | High |
| Target Audience | Mass market |
Daily Sun History
Launched in 2002 by Deon du Plessis, the Daily Sun was created to serve South Africa’s urban black working-class demographic, which was previously underserved by mainstream media. It quickly rose to become the largest-selling daily newspaper in the country through its accessible language and community-focused human interest stories.
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Who owns Daily Sun?
The Daily Sun is owned by Media24, the print media division of the multinational conglomerate Naspers. Its operations are funded through a combination of high-volume circulation sales and advertising revenue, benefiting from the extensive corporate infrastructure and distribution networks provided by its parent company, Naspers.