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Is Dir.bg Fake News or Legit? Bias, Accuracy, and Source Transparency

3 min read
Last Updated: January 2026

Dir.bg Overview and Political Bias

Dir.bg is often described as a mainstream aggregator focusing on broad appeal. Critics argue it prioritizes commercial traffic via sensationalist headlines. Some observers suggest the platform maintains a neutral-to-favorable stance toward the government in power, while its comment sections are frequently cited as hubs for polarizing or pro-Russian sentiments.

Standpoint Assessment
Overall political leaning Center
Estimated number of readers 5,000,000
Israel support Generally Neutral / Mainstream
Use of loaded / emotional language Medium
Target Audience Mass market

Dir.bg History

Launched in 1998, Dir.bg began as one of Bulgaria's pioneering internet portals and web directories. Over two decades, it transitioned from a search engine and email provider into a comprehensive news and entertainment hub, becoming one of the most visited domestic websites in the Bulgarian digital landscape.

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Who owns Dir.bg?

The site is owned by Dir.bg AD. While historically linked to founder Vladimir Zheglov, current corporate records identify Moni Nechev as a primary figure. Financing primarily stems from diverse advertising streams, partnerships, and commercial ventures, reflecting its status as a private, profit-driven entity within the Bulgarian media market.

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