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Is El Heraldo Trustworthy? Media Bias, Fact-Checking, and Reliability Review

3 min read
Last Updated: January 2026

El Heraldo Overview and Political Bias

Observers often characterize El Heraldo as maintaining a center-right, pro-business editorial stance. Critics suggest the outlet reflects the interests of regional political and economic elites. While generally regarded as a traditional broadsheet, some argue its coverage of local government is occasionally influenced by its historical ties to influential coastal families.

Standpoint Assessment
Overall political leaning Center Right
Estimated number of readers 5,000,000
Israel support Mainstream/Neutral
Use of loaded / emotional language Low
Target Audience Mass market/Regional

El Heraldo History

Established in 1933 in Barranquilla, El Heraldo was founded by Alberto Pumarejo, Juan B. Fernández Ortega, and Luis Eduardo Manotas. It has served as the primary journalistic voice for the Colombian Caribbean region for over ninety years, maintaining its status as one of the country's most influential regional newspapers.

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Who owns El Heraldo?

El Heraldo is primarily owned and managed by the Fernández family through various corporate structures. Historically associated with the Pumarejo and Fernández lineages, the publication operates as a private commercial enterprise, generating revenue through subscriptions, advertising, and digital media services focused on the Colombian Atlantic coast market.

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