Home
← Back to Home

Is Ilta-Sanomat a Credible News Source? Bias, Accuracy, and Trust Signals

3 min read
Last Updated: January 2026

Ilta-Sanomat Overview and Political Bias

Critics often characterize Ilta-Sanomat as sensationalist, highlighting its frequent use of clickbait headlines and focus on celebrity gossip. Some observers suggest the publication leans toward populist sentiments to mirror its mass-market audience. However, supporters argue it provides accessible coverage of domestic politics, sports, and human-interest stories for a general audience.

Standpoint Assessment
Overall political leaning Center
Estimated number of readers 2,500,000
Israel support Neutral / Mainstream journalistic
Use of loaded / emotional language Medium
Target Audience Mass market

Ilta-Sanomat History

Established in 1932 during the Mäntsälä rebellion, Ilta-Sanomat began as an evening supplement to Helsingin Sanomat. It became an independent tabloid in 1949. Over decades, it evolved from a print-heavy afternoon paper into Finland’s leading digital news platform, maintaining its position as one of the nation's most-read publications.

World News Map

News Today interactive world news map

Who owns Ilta-Sanomat?

Ilta-Sanomat is owned by Sanoma Media Finland, a subsidiary of the publicly traded Sanoma Oyj. The parent company is a leading Nordic media and learning group. Revenue is generated through diverse streams, including digital advertising, print newsstand sales, and premium digital subscriptions, ensuring its financial independence within the conglomerate.

Similar newspapers