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Is Israel Hayom Propaganda? Bias Rating and Credibility Analysis

3 min read
Last Updated: January 2026

Israel Hayom Overview and Political Bias

Critics frequently characterize Israel Hayom as a pro-Netanyahu mouthpiece, often labeling it 'Bibiton.' Observers argue that its right-leaning editorial stance lacks sufficient critical distance from the Likud party. Furthermore, competitors claim its free distribution model undermines the financial viability of traditional paid journalism within the Israeli media landscape.

Standpoint Assessment
Overall political leaning Right
Estimated number of readers 300,000
Israel support Strong Zionist / Pro-Israel (Right-wing)
Use of loaded / emotional language Medium-High
Target Audience Mass market / Partisan

Israel Hayom History

Launched in 2007, Israel Hayom was established to provide a right-wing alternative to established dailies. By offering the paper for free, it rapidly secured the highest circulation in Israel. Following the death of its founder in 2021, the publication has maintained its conservative focus under new family leadership.

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Who owns Israel Hayom?

The publication was founded and heavily subsidized by the late American billionaire Sheldon Adelson. It is currently owned by his widow, Miriam Adelson. Unlike most major newspapers, it does not rely on subscription fees, leading some analysts to describe it as a politically motivated philanthropic venture rather than a business.

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