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Is Matichon Objective? Media Bias, Political Leaning, and Reliability

3 min read
Last Updated: January 2026

Matichon Overview and Political Bias

Matichon is frequently characterized by observers as having a liberal, pro-democracy orientation. Critics sometimes allege a historical alignment with the Pheu Thai Party and Thaksin Shinawatra, claims the outlet typically refutes by asserting editorial independence. It is often regarded as a platform for intellectual debate and progressive political commentary.

Standpoint Assessment
Overall political leaning Center Left
Estimated number of readers 25,000,000
Israel support Neutral / Focus on humanitarian reporting
Use of loaded / emotional language Medium
Target Audience Intellectuals and Politically Active Mass Market

Matichon History

Established in 1978 by Khanchai Bunpan, Matichon emerged as a high-quality daily newspaper focusing on politics and society. It expanded significantly in the 1990s and transitioned into a leading digital news source in Thailand. It has historically positioned itself as a 'quality daily' for the country's educated middle class.

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Who owns Matichon?

Matichon is owned by Matichon Public Company Limited (MATI), which is listed on the Stock Exchange of Thailand. The Bunpan family remains the primary controlling shareholder. Funding is primarily derived from advertising revenue, print sales, and digital subscriptions, maintaining its status as a commercially independent media conglomerate.

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