Is Merdeka.com Trustworthy? Media Bias, Fact-Checking, and Reliability Review
Merdeka.com Overview and Political Bias
Merdeka.com is frequently described by media observers as a mass-market outlet that prioritizes viral content and sensationalist headlines. Critics suggest its editorial focus often favors speed over depth. Some analysts claim the site reflects the broader corporate interests of its parent company, Emtek, while maintaining a populist tone.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 45,000,000 |
| Israel support | Pro-Palestine |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
Merdeka.com History
Founded in 2012, Merdeka.com emerged as a digital-first news platform under the KapanLagi Network. It quickly grew into one of Indonesia’s most-visited news portals by covering a wide range of topics, including politics, entertainment, and technology, leveraging a high-volume publishing model to capture the domestic internet audience.
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Who owns Merdeka.com?
Merdeka.com is part of KapanLagi Youniverse (KLY), a major digital media group in Indonesia. KLY is a subsidiary of PT Elang Mahkota Teknologi Tbk (Emtek), a diversified conglomerate owned by the Sariaatmadja family. Funding is primarily derived from digital advertising, corporate partnerships, and parent company investments.