Is Phoenix News Left or Right? Political Bias, Facts, and Media Trust Score
Phoenix News Overview and Political Bias
Phoenix News is often characterized by observers as a pro-Beijing outlet that balances commercial interests with state-aligned narratives. Critics argue it serves as a 'soft power' instrument for the Chinese government, though it reportedly maintains a more sophisticated and international tone compared to direct state-run media like CCTV.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Right |
| Estimated number of readers | 300,000,000 |
| Israel support | Supports two-state solution / Often critical of Israeli military actions |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market / Urban professionals |
Phoenix News History
Established in Hong Kong in 1996 as Phoenix Satellite Television, the company expanded rapidly to target global Chinese audiences. It launched ifeng.com in 1998, evolving into a major digital media player. Over decades, it transitioned from a relatively independent-minded broadcaster to one more closely integrated with mainland directives.
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Who owns Phoenix News?
Phoenix is primarily owned by Bauhinia Culture Holdings, a state-owned enterprise, following a 2021 restructuring where founder Liu Changle sold his controlling stake. Other significant shareholders include Shun Tak Holdings. This ownership structure leads analysts to classify the network as a state-influenced entity rather than a fully independent broadcaster.