Is Pulzo a Reliable News Source? Bias, Accuracy, and Transparency
Pulzo Overview and Political Bias
Pulzo is frequently characterized as a sensationalist news aggregator that prioritizes viral engagement and 'clickbait' over investigative depth. Critics argue its reliance on summarizing content from other outlets undermines original reporting. It is often described as using hyperbolic headlines to drive traffic, focusing heavily on entertainment and trending social media topics.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 15,000,000 |
| Israel support | Mainstream / Neutral |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
Pulzo History
Launched in 2013 by Luis Noé Vásquez, Pulzo was Colombia's first major digital-only news aggregator. It sought to disrupt traditional media by curating top stories into concise, mobile-friendly formats. Over the decade, it evolved from a pure curation site into a multimedia platform, consistently ranking among Colombia's most-visited news portals.
World News Map
Who owns Pulzo?
Pulzo is owned by Valorem, the investment conglomerate of the Santo Domingo Group, one of Colombia's most influential families. This parent company also controls Caracol Televisión and the newspaper El Espectador. Funding is primarily derived from digital advertising, programmatic revenue, and the strategic backing of the Valorem media portfolio.