Is SoftPower News Neutral? Political Bias Rating and Credibility Report
SoftPower News Overview and Political Bias
SoftPower News is frequently characterized as a pro-government outlet in Uganda. Critics suggest it functions as a public relations arm for the Museveni administration, emphasizing state achievements while reportedly downplaying or delegitimizing opposition movements. The site claims to offer investigative journalism focused on national stability and regional development goals.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Right |
| Estimated number of readers | 250,000 |
| Israel support | Neutral / State-aligned |
| Use of loaded / emotional language | Medium |
| Target Audience | Partisan / Mass market |
SoftPower News History
Launched in 2017 by Sarah Kagingo, a former Special Assistant to President Yoweri Museveni, the site aimed to fill a gap in the digital media landscape. It positions itself as a source of credible news intended to counter misinformation and promote Uganda’s image both domestically and internationally through digital platforms.
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Who owns SoftPower News?
The outlet is owned by Sarah Kagingo, who serves as the Managing Editor. While detailed financial disclosures are not publicly available, the publication is widely regarded by observers as being closely aligned with the interests of the Ugandan government and the ruling National Resistance Movement (NRM) party.