What Is the Political Bias of AsiaOne? Left, Right, or Center Explained
AsiaOne Overview and Political Bias
AsiaOne is often characterized as a lifestyle and news aggregator. Critics suggest its content frequently leans toward sensationalism and viral human-interest stories. While generally aligned with Singapore’s mainstream political landscape, some observers claim it prioritizes commercial engagement over deep investigative journalism, maintaining a relatively neutral stance on international conflicts.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 8,000,000 |
| Israel support | Neutral / Balanced |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
AsiaOne History
Established in 1995 by Singapore Press Holdings, AsiaOne was among Asia's early digital news pioneers. It originally served as an online aggregator for SPH's various newspapers. Over decades, it evolved into a distinct digital platform, pivoting toward social news and lifestyle content to capture younger, mobile-first audiences.
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Who owns AsiaOne?
AsiaOne is currently operated as a joint venture between mm2 Asia, a prominent regional media and entertainment company, and SPH Media Trust. This partnership reflects a strategic shift towards blending news with entertainment content, supported by commercial advertising and the corporate backing of its parent organizations.