What Is Lovin Malta's Bias? Political Leaning, Credibility, and Trust Score
Lovin Malta Overview and Political Bias
Lovin Malta is often characterized by critics as prioritizing viral engagement and listicles over traditional investigative journalism. Some observers suggest the platform blurs lines between editorial content and sponsored marketing. While it champions progressive social causes, detractors occasionally allege political bias or a tendency toward sensationalism in its news headlines.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Left |
| Estimated number of readers | 1,500,000 |
| Israel support | Generally neutral / Mixed reporting |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
Lovin Malta History
Launched in 2016 by Christian Peregin, Lovin Malta revolutionized the local media landscape through its digital-first, social media-centric approach. It quickly gained a massive following by mixing lighthearted lifestyle content with punchy political reporting. In 2021, Peregin transitioned to political strategy, leading to shifts in leadership and editorial direction.
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Who owns Lovin Malta?
Lovin Malta is owned by Lovin Malta Ltd. After founder Christian Peregin's departure, David Kelly assumed the role of CEO. The platform’s revenue is primarily generated through digital advertising, brand partnerships, and native advertising, maintaining its status as a private, independent media entity within the Maltese market.