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Who Owns Diario El Salvador? Ownership, Political Bias, and Editorial Standards

3 min read
Last Updated: January 2026

Diario El Salvador Overview and Political Bias

Critics describe Diario El Salvador as a government-aligned outlet used to promote President Nayib Bukele’s agenda. Media monitors claim it employs 'officialist' narratives, frequently framing opposition figures and critical journalists negatively. Supporters suggest it provides a necessary alternative to traditional outlets they characterize as biased against the current administration.

Standpoint Assessment
Overall political leaning Right
Estimated number of readers 150,000
Israel support Generally mirrors the Bukele administration's stance; condemning Hamas while maintaining diplomatic relations with Israel.
Use of loaded / emotional language High
Target Audience Mass market / Partisan

Diario El Salvador History

Established in October 2020, Diario El Salvador was founded during the presidency of Nayib Bukele. Its launch was framed as an effort to offer a different perspective from established private media like El Diario de Hoy. It quickly became one of the country's most widely circulated newspapers due to aggressive pricing.

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Who owns Diario El Salvador?

The outlet is owned by a subsidiary of La Geo, a state-owned geothermal energy company under the Executive Hydroelectric Commission of the Lempa River (CEL). This structure means it is funded by public resources, leading observers to characterize it as a state-controlled media tool for the executive branch.

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