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Who Owns La Hora? Ownership, Political Bias, and Editorial Standards

3 min read
Last Updated: January 2026

La Hora Overview and Political Bias

Analysts describe La Hora as a staunch advocate for anti-corruption efforts, often aligning with international transparency initiatives. While supporters praise its investigative rigor, critics argue it occasionally adopts a partisan tone against specific political factions. The outlet is frequently characterized as holding a reformist, pro-democracy viewpoint in Guatemalan politics.

Standpoint Assessment
Overall political leaning Center Right
Estimated number of readers 1,500,000
Israel support Neutral / Generally follows official Guatemalan diplomatic lines
Use of loaded / emotional language Medium
Target Audience Elite / Mass market

La Hora History

Founded in 1920 by Clemente Marroquín Rojas, La Hora is one of Guatemala's oldest newspapers. It gained a reputation for its defiant stance against authoritarian regimes and censorship throughout the 20th century. Over decades, it transitioned from a traditional print daily to a prominent digital news platform.

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Who owns La Hora?

La Hora is owned by Editorial La Hora, a private company controlled by the Marroquín family. Its operations are primarily funded through commercial advertising, digital subscriptions, and private investment. It maintains editorial independence, asserting a commitment to public service journalism without direct government or major corporate subsidies.

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