Home
← Back to Home

Who Owns Sada El Balad? Ownership, Political Bias, and Editorial Standards

3 min read
Last Updated: January 2026

Sada El Balad Overview and Political Bias

Observers frequently characterize Sada El Balad as a pro-government outlet that aligns closely with the Egyptian state's narrative. Critics suggest it prioritizes national stability and developmental achievements, often employing patriotic rhetoric. While it claims independent reporting, some media analysts describe its coverage as supportive of President Abdel Fattah el-Sisi.

Standpoint Assessment
Overall political leaning Right
Estimated number of readers 15,000,000
Israel support Pro-Palestine
Use of loaded / emotional language Medium
Target Audience Mass market / Nationalist

Sada El Balad History

Founded in 2011 by Mohamed Abul-Enein, Sada El Balad emerged during Egypt's period of political upheaval. Initially a satellite television channel, it rapidly expanded its digital presence. It has since grown into one of Egypt’s most-visited news websites, focusing on domestic news, sports, and entertainment within the national context.

World News Map

News Today interactive world news map

Who owns Sada El Balad?

Sada El Balad is owned by Cleopatra Group, a diversified conglomerate led by billionaire businessman Mohamed Abul-Enein. Abul-Enein, who also serves as Deputy Speaker of the Egyptian Parliament, provides the primary financial backing. The outlet's funding is also supplemented by advertising revenue and corporate sponsorships from the parent company.

Similar newspapers