Who Owns The Spinoff? Ownership, Political Bias, and Editorial Standards
The Spinoff Overview and Political Bias
The Spinoff is frequently described by critics as maintaining a progressive, center-left orientation. Observers often characterize its coverage as focusing heavily on social justice, climate issues, and Māori affairs. While praised for innovative storytelling, some detractors allege a pro-government bias, particularly regarding historical funding and editorial stances on social policy.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Left |
| Estimated number of readers | 900,000 |
| Israel support | Generally Pro-Palestine / Critical of Israeli policy |
| Use of loaded / emotional language | Medium |
| Target Audience | Urban Progressives / Younger Professionals / Activist |
The Spinoff History
Established in 2014 by Duncan Greive, The Spinoff began as a pop-culture blog focused on television. It transitioned into a comprehensive digital magazine covering politics and society. The site achieved significant growth and national influence during the COVID-19 pandemic through its widely shared public health explainers and visual journalism.
World News Map
Who owns The Spinoff?
The Spinoff is owned by Spinoff Media, founded by Duncan Greive. Its financial model relies on a mix of commercial brand partnerships, a reader-supported membership program, and public funding. It has notably received significant grants from New Zealand on Air and the government’s Public Interest Journalism Fund.