How Accurate Is ThisDay Live? Bias Score, Reliability, and Source Quality
ThisDay Live Overview and Political Bias
Critics suggest ThisDay Live maintains a pro-establishment bias, frequently aligning with Nigeria’s political and business elite. While praised for its economic depth, some observers claim its reporting favors specific political administrations. Allegations regarding delayed staff payments have surfaced, leading to debates about its internal management and corporate journalistic independence.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 6,000,000 |
| Israel support | Generally neutral / Non-aligned |
| Use of loaded / emotional language | Medium |
| Target Audience | Elite / Business / Political |
ThisDay Live History
Founded in 1995 by Nduka Obaigbena, ThisDay emerged as a sophisticated voice in Nigerian journalism. Initially focusing on business and politics, it pioneered high-quality color printing in the country. The digital platform, ThisDay Live, was established to reach a global audience, maintaining a reputation for intellectual and corporate reporting.
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Who owns ThisDay Live?
ThisDay Live is owned by Leaders & Company Ltd, founded and chaired by media mogul Nduka Obaigbena. Funding is primarily derived from advertising, corporate partnerships, and print circulation. Obaigbena also oversees the Arise News network, positioning the publication within a broader influential media conglomerate serving the Nigerian market.