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Is Daily Trust Left or Right? Political Bias, Facts, and Media Trust Score

3 min read
Last Updated: January 2026

Daily Trust Overview and Political Bias

Observers often describe Daily Trust as a Northern-leaning publication that prioritizes regional interests. While praised for its investigative journalism, some critics allege it occasionally reflects pro-Northern biases in its coverage of national politics and security issues. It frequently reports on government actions from a critical yet regionally-sensitive perspective.

Standpoint Assessment
Overall political leaning Center Right
Estimated number of readers 2,500,000
Israel support Pro-Palestine
Use of loaded / emotional language Medium
Target Audience Mass market and Political Elite

Daily Trust History

Daily Trust was launched in January 2001 by Media Trust Limited, based in Abuja. It began as a weekly publication in 1998 before transitioning to a daily format. It has grown to become one of Nigeria's most influential newspapers, particularly dominant in the Northern regions and the federal capital.

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Who owns Daily Trust?

The newspaper is owned by Media Trust Limited, a private media company founded by Kabiru Yusuf and Ishaq Ajibola. Funding is primarily derived from advertising revenue, newspaper sales, and digital subscriptions. The company maintains an independent structure, though it has faced various regulatory and security-related pressures over its history.

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