How Biased Is Emol? Political Leaning and Credibility Breakdown
Emol Overview and Political Bias
Critics often characterize Emol as maintaining a conservative, pro-business bias, reflecting the traditional views of its parent company. Observers state it frequently aligns with right-wing political agendas. Disputed claims suggest the outlet historically supported the military dictatorship, though current reporting generally aims for a standard mass-market journalistic approach.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Right |
| Estimated number of readers | 20,000,000 |
| Israel support | Neutral to Pro-Israel |
| Use of loaded / emotional language | Medium |
| Target Audience | Elite / Mass market |
Emol History
Established as the digital platform for the historic newspaper El Mercurio, Emol launched in the late 1990s. It leveraged the parent company’s 19th-century legacy to become a leading Chilean online news source. It evolved from a static site into a comprehensive multimedia portal covering national and international affairs.
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Who owns Emol?
Emol is owned by El Mercurio S.A.P., a dominant media conglomerate in Chile. The company has been under the long-term control of the influential Edwards family. Revenue is primarily generated through digital advertising, corporate partnerships, and print-digital cross-promotions, maintaining a significant influence over Chilean public discourse.