Is La Tercera a Reliable News Source? Bias, Accuracy, and Transparency
La Tercera Overview and Political Bias
La Tercera is often characterized as center-right, with critics suggesting a pro-business bias and alignment with neoliberal economic interests. Observers note its historical role as an establishment voice, occasionally accused of framing social movements through a security lens. Its editorial stance is described by some as supportive of conservative political figures.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Right |
| Estimated number of readers | 25,000,000 |
| Israel support | Generally Neutral (balances establishment views with Chile's large Palestinian diaspora influence) |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market / Elite |
La Tercera History
Founded in 1950 as La Tercera de la Hora by the Picó Cañas family, it began as a tabloid before transitioning to a prestige compact format. Over decades, it became a primary competitor to El Mercurio, modernizing its digital presence to become one of Chile’s most influential daily publications.
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Who owns La Tercera?
The publication is owned by Copesa (Consorcio Periodístico de Chile S.A.), a leading Chilean media group. Its principal owner is Álvaro Saieh, a prominent businessman with significant holdings in finance and retail. Revenue is primarily generated through advertising, digital subscriptions, and corporate investments within the Copesa conglomerate.