Is Adom Online Neutral? Political Bias Rating and Credibility Report
Adom Online Overview and Political Bias
Critics often describe Adom Online as emphasizing sensationalism and human-interest stories to capture a broad audience. While it is regarded as a major independent voice, some observers suggest its political coverage occasionally reflects partisan framing. It is frequently noted for its focus on local social issues and religious perspectives.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 5,000,000 |
| Israel support | Neutral / Reporting-based |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
Adom Online History
Adom Online was launched as the digital platform for Adom FM, a prominent Twi-language radio station in Ghana. Part of The Multimedia Group, it emerged in the late 1990s and early 2000s to serve the Ghanaian diaspora and local readers, becoming one of the nation's most visited news portals.
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Who owns Adom Online?
The site is owned by The Multimedia Group Limited, Ghana’s largest independent media conglomerate. Founded by Kwasi Twum in 1995, the company remains privately held. Its operations are funded through advertising revenue, corporate sponsorships, and commercial partnerships across its extensive network of radio, television, and digital media platforms.