Is Yen News Left-Wing or Right-Wing? Political Bias Explained
Yen News Overview and Political Bias
Yen News is frequently characterized as a tabloid-style digital outlet focusing on entertainment and viral content. Critics suggest it often prioritizes clickbait and sensationalism over investigative depth. While covering local politics, observers claim it maintains a populist tone, sometimes emphasizing high-engagement human-interest stories over nuanced, long-form policy analysis.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 5,000,000 |
| Israel support | Neutral / No specific stance |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
Yen News History
Launched in 2015, Yen.com.gh rapidly ascended to become one of Ghana's most-visited news websites. It was established as part of the Genesis Media network to capture the expanding digital audience in West Africa. The platform focuses on social media-driven distribution to reach a broad demographic of young, mobile-first readers.
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Who owns Yen News?
Yen News is owned and operated by Genesis Media Emerging Markets (GMEM), a multi-national media corporation. GMEM, which also manages platforms like Nigeria's Legit.ng, is headquartered in Kyiv, Ukraine. The outlet’s primary funding is derived from programmatic digital advertising, direct brand partnerships, and sponsored content within the Ghanaian market.