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Is Dagbladet Left or Right? Political Bias, Facts, and Media Trust Score

3 min read
Last Updated: January 2026

Dagbladet Overview and Political Bias

Dagbladet is frequently criticized for its sensationalist tabloid style and reliance on 'clickbait' headlines to drive traffic. Critics often suggest it prioritizes entertainment and scandal over investigative depth. Historically, the publication is viewed as holding social-liberal values, occasionally drawing fire for a perceived progressive bias on cultural and social issues.

Standpoint Assessment
Overall political leaning Center Left
Estimated number of readers 1,300,000
Israel support Mixed / Critically Progressive
Use of loaded / emotional language High
Target Audience Mass market

Dagbladet History

Founded in 1869, Dagbladet served as a key outlet for the Liberal Party (Venstre) for decades. It transitioned to a tabloid format in 1983, marking a significant shift in its editorial approach. Today, it has evolved into one of Norway's dominant digital news platforms, maintaining a large nationwide presence.

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Who owns Dagbladet?

Dagbladet is owned by Aller Media, a subsidiary of the Danish Aller Holding A/S. Its funding primarily originates from advertising revenue and digital subscriptions through Dagbladet Pluss. While it has historically received some government press subsidies, its financial model is heavily driven by commercial success in the competitive media market.

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