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Who Owns E24? Ownership, Political Bias, and Editorial Standards

3 min read
Last Updated: January 2026

E24 Overview and Political Bias

Observers suggest E24 maintains a market-oriented focus, often reflecting neoliberal economic perspectives. Critics argue that its coverage can prioritize corporate interests and financial sector viewpoints over labor concerns. While it strives for professional neutrality, some claim the outlet’s selection of commentators leans toward business elites, potentially limiting broader socioeconomic discourse.

Standpoint Assessment
Overall political leaning Center Right
Estimated number of readers 450,000
Israel support Neutral / Economic focus
Use of loaded / emotional language Low
Target Audience Business professionals and mass market consumers

E24 History

E24 was launched in 2006 by the Norwegian media giant Schibsted, specifically as a joint project between the newspapers VG and Aftenposten. It was inspired by the Swedish site E24.se. Since its inception, it has grown to become Norway's largest digital newspaper for business, economy, and financial news.

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Who owns E24?

E24 Næringsliv AS is a wholly owned subsidiary of Schibsted, a leading international media group. Its operations are funded through a combination of digital advertising and a subscription model known as E24+. This corporate backing provides the site with significant resources and integration within the broader Schibsted media ecosystem.

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