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Is Diena a Reliable News Source? Bias, Accuracy, and Transparency

3 min read
Last Updated: January 2026

Diena Overview and Political Bias

Observers claim Diena shifted from a liberal, investigative flagship to a publication influenced by Latvian political-business interests following its 2009 sale. Critics allege editorial interference by 'oligarchs,' while proponents argue it remains a significant conservative voice. Its coverage is often seen as reflecting the views of its opaque ownership.

Standpoint Assessment
Overall political leaning Center
Estimated number of readers 150,000
Israel support Pro-Israel
Use of loaded / emotional language Medium
Target Audience Mass market

Diena History

Established in 1990 during Latvia's independence movement, Diena was initially state-run before privatization by the Swedish Bonnier Group. It dominated the 1990s as the leading pro-reform daily. Following a controversial 2009 ownership change, much of its original staff departed to form Ir, a rival investigative publication.

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Who owns Diena?

Diena is currently owned by SIA Dienas Mediji. Since the 2009 sale by Bonnier, ownership has been characterized by opacity, involving various local businessmen. It has been closely associated with Viesturs Koziols, though persistent allegations suggest underlying control by influential Latvian political figures often described as 'oligarchs.'

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