Is ETtoday Fake News or Legit? Bias, Accuracy, and Source Transparency
ETtoday Overview and Political Bias
Observers often characterize ETtoday as a sensationalist outlet that prioritizes viral content and clickbait headlines. Critics suggest the platform sometimes lacks rigorous fact-checking, frequently sourcing stories from social media. While generally viewed as centrist to slightly Pan-Blue, its primary focus is perceived to be commercial engagement over political advocacy.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 25,000,000 |
| Israel support | Generally Neutral / Reporting-focused |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
ETtoday History
ETtoday originally launched in 2000 under Eastern Television but ceased operations in 2008 following corporate restructuring. In 2011, Eastern Media International chairman Wang Ling-lin relaunched the brand as a digital-only news site. It rapidly expanded to become one of Taiwan's most-visited news portals, incorporating multimedia and social media-driven reporting.
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Who owns ETtoday?
The site is owned by ETtoday Co., Ltd., a subsidiary of Eastern Media International (EMI). The company is controlled by Gary Wang (Wang Ling-lin), a prominent businessman. Funding is primarily derived from digital advertising, e-commerce integration, and corporate investment within the broader Eastern Group’s diversified business interests.