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Is SET News Neutral? Political Bias Rating and Credibility Report

3 min read
Last Updated: January 2026

SET News Overview and Political Bias

SET News is often categorized as part of the 'Pan-Green' media spectrum, with observers noting a pro-Democratic Progressive Party (DPP) editorial stance. Critics argue the outlet promotes Taiwanese sovereignty while exhibiting a critical view of mainland China. Additionally, some media analysts describe its reporting style as sensationalist or tabloid-leaning.

Standpoint Assessment
Overall political leaning Left
Estimated number of readers 35,000,000
Israel support Neutral to Pro-Israel
Use of loaded / emotional language High
Target Audience Mass market / Partisan (Pan-Green)

SET News History

Established in the late 1990s as a 24-hour news division, SET News originated from Sanlih E-Television, which began as a video production house in 1983. It transitioned from variety programming into a major news broadcaster, becoming a central pillar of Taiwan's cable television landscape and digital news market.

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Who owns SET News?

The outlet is owned by Sanlih E-Television (SET), a private Taiwanese media conglomerate co-founded by Chang Jung-hua and the late Lin Kun-hai. Funding is primarily generated through commercial advertising, cable carriage fees, and content distribution. It remains one of the largest privately held media companies in Taiwan.

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