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Is SunStar Philippines a Credible News Source? Bias, Accuracy, and Trust Signals

3 min read
Last Updated: January 2026

SunStar Philippines Overview and Political Bias

Critics suggest SunStar Philippines maintains a strong regional bias, focusing heavily on provincial interests. Some observers claim its coverage can be influenced by local political ties, while others point to its use of descriptive language in crime reporting. It is often viewed as a platform prioritizing community-level narratives over national perspectives.

Standpoint Assessment
Overall political leaning Center
Estimated number of readers 5,000,000
Israel support Neutral / Primarily syndicates international wire services
Use of loaded / emotional language Medium
Target Audience Mass market (Regional/Provincial focus)

SunStar Philippines History

SunStar began in 1982 as SunStar Cebu, founded by the Garcia family. It evolved from a local daily into a nationwide network of community newspapers. By the 1990s, it established a presence in key cities like Davao and Cagayan de Oro, becoming a dominant force in Philippine regional journalism.

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Who owns SunStar Philippines?

SunStar Publishing Inc. owns the network, with the Garcia family of Cebu maintaining primary control. The company generates revenue through commercial advertising, print circulation, and digital platforms. It remains one of the few major Philippine media outlets headquartered outside Metro Manila, sustaining its operations through diversified media services.

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