What Is Õhtuleht's Bias? Political Leaning, Credibility, and Trust Score
Õhtuleht Overview and Political Bias
Õhtuleht is frequently characterized as a tabloid, with critics pointing to its reliance on sensationalism and celebrity coverage. While it is praised for its sports and human-interest reporting, some analysts argue its headlines can be clickbait-driven. Its viewpoints are generally described as populist, reflecting the concerns of everyday Estonians.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 315,000 |
| Israel support | Neutral / Generally Pro-Israel |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
Õhtuleht History
The publication’s modern iteration began in 2000 following the merger of the Soviet-era tabloid Õhtuleht (founded 1944) and Sõnumileht. Over the decades, it evolved from a Tallinn-focused evening paper into a major national daily. It successfully transitioned into the digital era, maintaining high circulation numbers in the Estonian market.
World News Map
Who owns Õhtuleht?
The newspaper is published by AS Õhtuleht Kirjastus, a joint venture. It is 50% owned by the publicly traded Ekspress Grupp and 50% by Suits Meedia, controlled by businessman Janek Veeber. Revenue is generated through a mix of print sales, digital subscriptions, and a robust domestic advertising market.