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Who Owns Objektiiv? Ownership, Political Bias, and Editorial Standards

3 min read
Last Updated: January 2026

Objektiiv Overview and Political Bias

Objektiiv is described by critics as a socially conservative, right-wing platform that promotes traditionalist values. It has been accused of spreading polarizing rhetoric regarding LGBT rights and European integration. While supporters view it as a necessary alternative to mainstream media, others claim it occasionally echoes narratives aligned with populist movements.

Standpoint Assessment
Overall political leaning Right
Estimated number of readers 75,000
Israel support Neutral to Pro-Israel
Use of loaded / emotional language High
Target Audience Partisan / Activist

Objektiiv History

Founded in October 2015 by the Foundation for the Protection of Family and Tradition (SAPTK), Objektiiv emerged as an Estonian media portal focused on defending the foundations of Western culture. It was established by activists Varro Vooglaid and Markus Järvi to challenge what they perceive as a liberal media consensus.

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Who owns Objektiiv?

Objektiiv is owned and operated by the Foundation for the Protection of Family and Tradition (SAPTK). Its funding primarily comes from private donations and grassroots fundraising campaigns. It positions itself as independent of state subsidies and corporate advertising to maintain its editorial stance on cultural and political issues.

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