How Accurate Is Daily Mail Australia? Bias Score, Reliability, and Source Quality
Daily Mail Australia Overview and Political Bias
Critics frequently characterize Daily Mail Australia as utilizing sensationalist headlines and clickbait to drive traffic. Observers often describe its editorial tone as right-leaning and populist. The outlet is sometimes accused of prioritizing celebrity gossip and controversial social commentary over traditional journalistic depth, according to various media analysts.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Right |
| Estimated number of readers | 10,000,000 |
| Israel support | Generally pro-Israel |
| Use of loaded / emotional language | High |
| Target Audience | Mass market |
Daily Mail Australia History
Established in 2014, Daily Mail Australia initially began as a joint venture between the UK-based Daily Mail and General Trust and Australia's Nine Entertainment. Following a legal settlement in 2016, DMGT assumed full ownership. It has since grown into one of the country's most-consumed digital news platforms.
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Who owns Daily Mail Australia?
The platform is owned by DMG Media, a division of the Daily Mail and General Trust (DMGT). DMGT is a multinational media conglomerate controlled by the Rothermere family via a private investment vehicle. Funding is largely derived from digital advertising revenue, supported by its high-volume global traffic model.