How Accurate Is The Sydney Morning Herald? Bias Score, Reliability, and Source Quality
The Sydney Morning Herald Overview and Political Bias
Observers often characterize The Sydney Morning Herald as maintaining a center-left or liberal-progressive editorial stance. Critics sometimes suggest the publication reflects the interests of an urban, educated elite. Some media analysts argue its coverage has shifted toward a more corporate-friendly centrist position following its merger with Nine Entertainment.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Left |
| Estimated number of readers | 7,500,000 |
| Israel support | Moderate / Balanced |
| Use of loaded / emotional language | Low |
| Target Audience | Elite / Mass market |
The Sydney Morning Herald History
Founded in 1831 by Ward Stephens, Frederick Stokes, and William McGarvie, The Sydney Morning Herald is Australia’s oldest continuously published newspaper. It transitioned to a daily format in 1840. For over a century, it was the flagship publication of Fairfax Media before the company's major acquisition in 2018.
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Who owns The Sydney Morning Herald?
The publication is owned by Nine Entertainment Co., following its 2018 merger with Fairfax Media. Nine is a major ASX-listed media conglomerate. Funding is primarily derived from a mix of digital and print subscriptions, advertising revenue, and commercial partnerships, including significant integration with the real estate platform Domain.