Is news.com.au Reliable? Full Review of Bias, Ownership, and Credibility
news.com.au Overview and Political Bias
Observers frequently characterize news.com.au as employing sensationalist headlines and clickbait tactics to drive traffic. Some media critics argue the platform promotes populist viewpoints and aligns with News Corp’s broader conservative leanings. Others contend its coverage of social issues can be polarizing, often prioritizing entertainment-focused narratives over deep investigative reporting.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Right |
| Estimated number of readers | 10,000,000 |
| Israel support | Generally categorized as leaning pro-Israel, consistent with Murdoch-owned editorial trends |
| Use of loaded / emotional language | High |
| Target Audience | Mass market |
news.com.au History
Established in the late 1990s as the digital flagship for News Corp Australia, the site initially aggregated content from major regional papers like The Daily Telegraph and Herald Sun. Over decades, it transitioned into a standalone digital-first entity, becoming one of Australia’s most-visited commercial news platforms through high-frequency posting.
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Who owns news.com.au?
News.com.au is owned by News Corp Australia, a subsidiary of the global mass media corporation News Corp, founded and controlled by the Murdoch family. Its revenue is primarily derived from programmatic digital advertising, sponsored content, and affiliate marketing partnerships, maintaining a free-to-access model unlike many of its sister publications.