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How Biased Is The Reykjavík Grapevine? Political Leaning and Credibility Breakdown

3 min read
Last Updated: January 2026

The Reykjavík Grapevine Overview and Political Bias

Observers describe The Reykjavík Grapevine as having a progressive, left-leaning bias, often prioritizing urban Reykjavík culture and social activism. Critics suggest its coverage sometimes overlooks rural perspectives. It is noted for an irreverent, satirical tone that may blur the line between objective reporting and cultural commentary.

Standpoint Assessment
Overall political leaning Left
Estimated number of readers 250,000
Israel support Neutral / Generally Pro-Palestine lean
Use of loaded / emotional language Medium
Target Audience Tourists, Expats, and Progressive Locals

The Reykjavík Grapevine History

Established in 2003, The Reykjavík Grapevine was founded as a free English-language print magazine intended for both tourists and locals. Over two decades, it evolved into Iceland's leading English news outlet, covering politics, culture, and travel, while maintaining its distinctively informal and alternative editorial voice.

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Who owns The Reykjavík Grapevine?

The outlet is published by Fröken ehf. Its primary revenue streams include print and digital advertising, specifically targeting the tourism sector. Additionally, the publication relies on a community funding model called the 'High Five Club,' where readers provide direct financial support to maintain independent operations.

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