Is Heimildin a Reliable News Source? Bias, Accuracy, and Transparency
Heimildin Overview and Political Bias
Heimildin is often perceived as a progressive, investigative outlet. Critics, particularly within Icelandic conservative circles, argue it displays a left-leaning bias and focuses disproportionately on government corruption and corporate transparency. Supporters describe its work as essential accountability journalism, while detractors characterize its reporting as being driven by specific activist agendas.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Left |
| Estimated number of readers | 35,000 |
| Israel support | Critical of Israeli government policy; often viewed as Pro-Palestine |
| Use of loaded / emotional language | Medium |
| Target Audience | Progressive, urban, and intellectually-engaged readers |
Heimildin History
Heimildin was established in early 2023 through the merger of two independent Icelandic media outlets, Stundin (founded in 2015) and Kjarninn (founded in 2013). The merger aimed to create a more robust investigative newsroom capable of providing deeper scrutiny of Icelandic society, politics, and the domestic business sector.
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Who owns Heimildin?
The outlet is owned by its employees and several private shareholders through the company Heimildin ehf. It primarily relies on reader subscriptions to maintain editorial independence, supplemented by advertising and state media subsidies. This model is intended to minimize influence from traditional corporate interests or political parties.