Home
← Back to Home

Is Morgunblaðið Fake News or Legit? Bias, Accuracy, and Source Transparency

3 min read
Last Updated: January 2026

Morgunblaðið Overview and Political Bias

Morgunblaðið is frequently characterized by critics as maintaining a conservative, right-leaning editorial stance, traditionally aligned with the Independence Party. Some observers argue it prioritizes the interests of the fishing industry and remains skeptical of European Union integration, though its leadership maintains that the paper upholds objective reporting standards.

Standpoint Assessment
Overall political leaning Center Right
Estimated number of readers 75,000
Israel support Generally perceived as more supportive of Israel than other Icelandic media
Use of loaded / emotional language Medium
Target Audience Mass market / Partisan

Morgunblaðið History

Established in 1913 by Vilhjálmur Finsen and Ólafur Björnsson, Morgunblaðið quickly became Iceland’s leading daily newspaper. For decades, it served as a primary source of news for the nation. In 2009, the appointment of former Prime Minister Davíð Oddsson as editor-in-chief sparked significant public and political debate.

World News Map

News Today interactive world news map

Who owns Morgunblaðið?

The paper is owned by Árvakur hf., a consortium of investors. Significant ownership stakes have historically been held by entities within the Icelandic fishing industry, notably including companies like Samherji. Funding is primarily derived from advertising revenue, digital and print subscriptions, and the financial backing of its shareholders.

Similar newspapers