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What Is the Political Bias of Focus Online? Left, Right, or Center Explained

3 min read
Last Updated: January 2026

Focus Online Overview and Political Bias

Focus Online is frequently characterized as maintaining a center-right, economically liberal editorial stance. Critics often point to its use of sensationalist headlines and populist framing, particularly regarding migration and climate policy. It is sometimes described as prioritizing reach and clickbait over depth, while serving as a mainstream outlet for conservative viewpoints.

Standpoint Assessment
Overall political leaning Center Right
Estimated number of readers 25,000,000
Israel support Generally pro-Israel
Use of loaded / emotional language High
Target Audience Mass market

Focus Online History

Launched in 1996 by Hubert Burda Media, Focus Online served as the digital counterpart to Focus magazine, which was founded in 1993. It was designed to compete with Der Spiegel by offering a faster, more visual news format. It has since grown into one of Germany's most-visited news portals.

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Who owns Focus Online?

Focus Online is owned by BurdaForward GmbH, a subsidiary of the media conglomerate Hubert Burda Media. The company is controlled by the Burda family. Revenue is primarily generated through digital advertising, programmatic marketing, and affiliate partnerships, maintaining a largely free-to-access model for its vast digital readership.

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