How Biased Is UOL? Political Leaning and Credibility Breakdown
UOL Overview and Political Bias
UOL is often characterized as a mainstream, liberal-leaning outlet. Critics from the political right frequently allege a progressive bias in its editorial selection, while some left-leaning commentators have historically questioned its alignment with established corporate interests. The platform is noted for hosting a broad array of columnists with differing viewpoints.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 114,000,000 |
| Israel support | Neutral / Mainstream consensus |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
UOL History
Launched in 1996 by the Folha Group, UOL pioneered internet services and content in Brazil. It expanded rapidly from a service provider to a massive news portal. Through strategic mergers and the acquisition of various digital platforms, it established itself as one of the largest Portuguese-language websites in the world.
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Who owns UOL?
UOL is primarily owned by the Frias family through the Folha Group, which also publishes the newspaper Folha de S.Paulo. Its funding is derived from diversified streams, including digital advertising, content subscriptions, and its significant interest in the electronic payment company PagSeguro, supporting its large-scale digital infrastructure.