Is R7 a Reliable News Source? Bias, Accuracy, and Transparency
R7 Overview and Political Bias
Observers often characterize R7 as maintaining a conservative editorial line, frequently attributed to its ties with the Universal Church. Critics suggest the portal demonstrated a supportive stance toward the Bolsonaro administration. Furthermore, some analysts point to a focus on sensationalist police reporting and a pro-Israel bias in international coverage.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center Right |
| Estimated number of readers | 70,000,000 |
| Israel support | Israel supporter |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
R7 History
Established in September 2009 by Grupo Record, R7 was designed to challenge the dominance of the G1 portal. It serves as the digital hub for Record TV’s content. Over the years, it expanded by incorporating regional blogs and diverse verticals, becoming one of Brazil’s most visited news websites.
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Who owns R7?
R7 is owned by Grupo Record, which is controlled by Bishop Edir Macedo, founder of the Universal Church of the Kingdom of God. Its funding is derived from commercial advertising, synergies with the church’s media empire, and substantial revenue from government and private sector marketing partnerships.