Who Owns Metrópoles? Ownership, Political Bias, and Editorial Standards
Metrópoles Overview and Political Bias
Metrópoles is often characterized by critics as a sensationalist outlet that prioritizes viral content and high-traffic headlines. Some observers allege that its coverage may be influenced by the political interests of its owner, though the outlet asserts editorial independence. It frequently breaks significant political news while facing accusations of clickbait.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 65,000,000 |
| Israel support | Mixed / Mainstream |
| Use of loaded / emotional language | Medium |
| Target Audience | Mass market |
Metrópoles History
Launched in September 2015 in Brasília, Metrópoles was created to provide a digital-first alternative to traditional Brazilian media. It rapidly expanded its reach through aggressive social media strategies and investment in investigative journalism, becoming one of the most accessed news portals in Brazil within less than a decade.
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Who owns Metrópoles?
The portal is owned by Grupo OK, a conglomerate belonging to the family of former senator Luiz Estevão. Funding primarily comes from private investment and digital advertising. Estevão's conviction for corruption has led some critics to question the site's financial foundations and potential for editorial bias.