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Is Folha de S.Paulo a Reliable News Source? Bias, Accuracy, and Transparency

3 min read
Last Updated: January 2026

Folha de S.Paulo Overview and Political Bias

Folha de S.Paulo is often described as a liberal-democratic outlet. Critics from the left allege a history of supporting neoliberal policies and cite its past support for the 1964 military coup. Conversely, right-wing figures have accused the paper of partisan bias against conservative administrations, though the outlet maintains it prioritizes plurality.

Standpoint Assessment
Overall political leaning Center Left
Estimated number of readers 366,000
Israel support Balanced / Critical of both sides
Use of loaded / emotional language Medium
Target Audience Elite / Professionals

Folha de S.Paulo History

Founded in 1921 as Folha da Noite, the newspaper consolidated into Folha de S.Paulo in 1960. Under the Frias family’s leadership since 1962, it grew into Brazil’s most influential daily. It pioneered professionalized journalism standards in the 1980s and was a prominent voice during the 'Diretas Já' democratic movement.

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Who owns Folha de S.Paulo?

The publication is owned by Empresa Folha da Manhã S.A., part of the Frias family's Grupo Folha. Funding is primarily derived from digital subscriptions, print circulation, and advertising. The group also holds a significant stake in UOL, one of Brazil's largest internet portals and content providers.

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