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Is Exitosa Noticias Left-Wing or Right-Wing? Political Bias Explained

3 min read
Last Updated: January 2026

Exitosa Noticias Overview and Political Bias

Critics describe Exitosa Noticias as a populist outlet that often employs sensationalist rhetoric to appeal to mass-market audiences. Some observers claim the network prioritizes controversial opinions over rigorous investigative reporting, occasionally providing a platform for fringe political views or polarizing figures to gain higher ratings among lower-income demographics.

Standpoint Assessment
Overall political leaning Center
Estimated number of readers 5,000,000
Israel support Mainstream / Neutral
Use of loaded / emotional language High
Target Audience Mass market / Populist

Exitosa Noticias History

Founded by businessman Higinio Capuñay as part of Corporación Universal, Exitosa began as a radio station before expanding into television and print. It gained prominence by focusing on local grievances and social issues across Peru, eventually becoming one of the most-watched and heard news platforms in the country.

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Who owns Exitosa Noticias?

Exitosa Noticias is owned by Corporación Universal, a media conglomerate controlled by the Capuñay family. Following the death of founder Higinio Capuñay in 2020, his heirs, including Esther Capuñay, have maintained management. The organization is primarily funded through advertising revenue and its diverse portfolio of radio stations.

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