Is Trome Politically Biased? Ownership, Funding, and Editorial Policy
Trome Overview and Political Bias
Trome is frequently criticized for its sensationalist 'chicha' style, focusing heavily on crime, entertainment, and provocative imagery. Observers argue that it prioritizes clickbait and populist narratives over deep investigative journalism. Some critics claim its content reinforces social stereotypes, while others suggest it maintains a pro-establishment bias during political crises.
| Standpoint | Assessment |
|---|---|
| Overall political leaning | Center |
| Estimated number of readers | 20,000,000 |
| Israel support | Neutral / Mainstream |
| Use of loaded / emotional language | High |
| Target Audience | Mass market |
Trome History
Founded in 2001 by Grupo El Comercio, Trome was designed to target Peru's emerging lower-middle class. It successfully disrupted the 'chicha' press market by combining sensationalism with family-oriented sections. By the mid-2000s, it became the highest-selling newspaper in Peru and eventually one of the most-read Spanish dailies worldwide.
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Who owns Trome?
Trome is owned by the Empresa Editora El Comercio S.A., Peru’s most powerful media conglomerate. The Miró Quesada family maintains primary control over the group. Funding is derived from high-volume advertising revenue, physical circulation sales, and digital subscriptions, benefiting from the conglomerate's dominant position in the national media landscape.